Results indicated nine keywords (or their synonyms) to be strongly associated with smartphone games classed as “addictive” (i.e., “challenging,” “entertainment,” “friends and family,” “gameplay,” “creative,” “graphics/animation,” “fun,” “free from advertisement,” and “time killer”). Game reviews which were written under the heading of “addiction” or “addictive” were content analyzed to understand the most important variables associated with what makes a game “addictive” from a player perspective. The data comprised 25,200 game reviews of 140 smartphone games across 14 game genres to examine the most influential factors in addictive smartphone gaming by the individuals that play such games. The present study investigated the reasons for perceived smartphone game addiction by the users themselves, and how these perceptions compared across different smartphone game genres by analyzing reviews of smartphone games by the users themselves. One of the biggest growth areas has been in the area of smartphone gaming. ![]() ![]() However, gaming has evolved both in the games that are played and the platforms on which they can be played. Most research to date has focused on online gaming via personal computers and laptops. The playing of videogames can be fun and entertaining, but research has consistently shown that a small minority of players experience problematic gaming.
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